{"id":48,"date":"2026-07-20T17:54:31","date_gmt":"2026-07-20T17:54:31","guid":{"rendered":"https:\/\/aurum.emfittraining.ee\/?page_id=48"},"modified":"2026-07-30T13:16:45","modified_gmt":"2026-07-30T13:16:45","slug":"about","status":"publish","type":"page","link":"https:\/\/aurumnoir.eu\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"48\" class=\"elementor elementor-48\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-602f022 e-flex e-con-boxed e-con e-parent\" data-id=\"602f022\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66de043 elementor-widget elementor-widget-html\" data-id=\"66de043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\/* ========================================\n   AURUM NOIR \u2014 ABOUT PAGE\n======================================== *\/\n\n.an-about {\n  --black: #060606;\n  --surface: #0d0b08;\n  --gold: #c8a46a;\n  --light-gold: #dfc38f;\n  --cream: #eee7dc;\n  --muted: #aaa398;\n  --line: rgba(200, 164, 106, 0.22);\n\n  width: 100%;\n  overflow: hidden;\n  background: #060606;\n  color: var(--cream);\n  font-family: \"Manrope\", Arial, sans-serif;\n}\n\n.an-about *,\n.an-about *::before,\n.an-about *::after {\n  box-sizing: border-box;\n}\n\n.an-about h1,\n.an-about h2,\n.an-about h3,\n.an-about p {\n  margin: 0;\n}\n\n.an-about h1,\n.an-about h2,\n.an-about h3 {\n  color: var(--cream);\n  font-family: \"Cormorant Garamond\", Georgia, serif;\n  font-weight: 400;\n}\n\n.an-container {\n  width: min(1180px, calc(100% - 48px));\n  margin: 0 auto;\n}\n\n\/* ========================================\n   HERO\n======================================== *\/\n\n.an-hero {\n  position: relative;\n  display: flex;\n  min-height: 720px;\n  align-items: center;\n  overflow: hidden;\n  padding: 170px 0 120px;\n\n  background:\n    radial-gradient(\n      circle at 82% 24%,\n      rgba(171, 108, 35, 0.16),\n      transparent 30%\n    ),\n    linear-gradient(\n      135deg,\n      #050505 0%,\n      #100c07 55%,\n      #070604 100%\n    );\n}\n\n.an-hero::after {\n  position: absolute;\n  top: 50%;\n  right: -110px;\n  width: 540px;\n  height: 540px;\n  border: 1px solid rgba(200, 164, 106, 0.14);\n  border-radius: 50%;\n  box-shadow:\n    0 0 100px rgba(200, 164, 106, 0.05),\n    inset 0 0 90px rgba(200, 164, 106, 0.03);\n  content: \"\";\n  transform: translateY(-50%);\n}\n\n.an-hero-content {\n  position: relative;\n  z-index: 2;\n  display: flex;\n  max-width: 900px;\n  flex-direction: column;\n  align-items: flex-start;\n}\n\n.an-eyebrow {\n  margin-bottom: 30px !important;\n  color: var(--gold);\n  font-size: 12px;\n  font-weight: 600;\n  letter-spacing: 5px;\n  line-height: 1.5;\n  text-transform: uppercase;\n}\n\n\/* Pealkirja read on eraldi plokkides.\n   Need ei saa enam \u00fcksteise peale joosta. *\/\n\n.an-hero-title {\n  display: flex !important;\n  max-width: 950px;\n  flex-direction: column;\n  gap: 4px;\n  margin: 0 !important;\n  padding: 0 !important;\n  font-size: clamp(56px, 7vw, 102px) !important;\n  letter-spacing: -2px;\n  line-height: 1 !important;\n}\n\n.an-title-line {\n  display: block;\n  margin: 0;\n  padding: 0;\n  line-height: 1 !important;\n}\n\n.an-title-gold {\n  display: block;\n  margin: 0;\n  padding: 0 0 8px;\n  color: var(--light-gold);\n  font-style: italic;\n  line-height: 1 !important;\n}\n\n.an-hero-intro {\n  max-width: 620px;\n  margin-top: 42px !important;\n  color: var(--muted);\n  font-size: 17px;\n  line-height: 1.9;\n}\n\n.an-signature {\n  display: flex;\n  align-items: center;\n  gap: 18px;\n  margin-top: 42px;\n  color: var(--light-gold);\n  font-family: \"Cormorant Garamond\", Georgia, serif;\n  font-size: 22px;\n  letter-spacing: 2px;\n}\n\n.an-signature::before {\n  width: 62px;\n  height: 1px;\n  background: var(--gold);\n  content: \"\";\n}\n\n\/* ========================================\n   OUR STORY\n======================================== *\/\n\n.an-story {\n  padding: 120px 0;\n  border-top: 1px solid var(--line);\n  border-bottom: 1px solid var(--line);\n  background: #080807;\n}\n\n.an-story-grid {\n  display: grid;\n  grid-template-columns: 0.85fr 1.15fr;\n  gap: 100px;\n  align-items: start;\n}\n\n.an-section-number {\n  display: block;\n  margin-bottom: 24px;\n  color: var(--gold);\n  font-size: 11px;\n  font-weight: 600;\n  letter-spacing: 4px;\n  line-height: 1.5;\n}\n\n.an-heading {\n  margin: 0 !important;\n  font-size: clamp(44px, 5vw, 72px) !important;\n  line-height: 1.05 !important;\n}\n\n.an-story-copy {\n  max-width: 670px;\n  padding-top: 8px;\n}\n\n.an-story-copy p {\n  margin-bottom: 25px;\n  color: var(--muted);\n  font-size: 16px;\n  line-height: 1.9;\n}\n\n.an-story-copy p:first-child {\n  color: var(--cream);\n  font-family: \"Cormorant Garamond\", Georgia, serif;\n  font-size: 27px;\n  line-height: 1.55;\n}\n\n\/* ========================================\n   OUR APPROACH\n======================================== *\/\n\n.an-values {\n  padding: 120px 0;\n  background:\n    radial-gradient(\n      circle at 10% 40%,\n      rgba(200, 164, 106, 0.06),\n      transparent 30%\n    ),\n    #060606;\n}\n\n.an-section-header {\n  max-width: 720px;\n  margin-bottom: 65px;\n}\n\n.an-section-header p {\n  margin-top: 22px;\n  color: var(--muted);\n  font-size: 16px;\n  line-height: 1.8;\n}\n\n.an-cards {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 18px;\n}\n\n.an-card {\n  min-height: 330px;\n  padding: 42px 36px;\n  border: 1px solid var(--line);\n  background:\n    linear-gradient(\n      145deg,\n      rgba(255, 255, 255, 0.025),\n      rgba(200, 164, 106, 0.035)\n    );\n  transition:\n    border-color 0.35s ease,\n    transform 0.35s ease;\n}\n\n.an-card:hover {\n  border-color: rgba(200, 164, 106, 0.55);\n  transform: translateY(-7px);\n}\n\n.an-card-number {\n  display: block;\n  margin-bottom: 65px;\n  color: var(--gold);\n  font-size: 11px;\n  letter-spacing: 3px;\n}\n\n.an-card h3 {\n  margin: 0 0 18px !important;\n  font-size: 32px !important;\n  line-height: 1.15 !important;\n}\n\n.an-card p {\n  color: var(--muted);\n  font-size: 14px;\n  line-height: 1.8;\n}\n\n\/* ========================================\n   NAME MEANING\n======================================== *\/\n\n.an-meaning {\n  padding: 130px 0;\n  border-top: 1px solid var(--line);\n  border-bottom: 1px solid var(--line);\n  background:\n    radial-gradient(\n      circle at center,\n      rgba(200, 164, 106, 0.13),\n      transparent 50%\n    ),\n    #080706;\n  text-align: center;\n}\n\n.an-meaning-content {\n  max-width: 850px;\n  margin: 0 auto;\n}\n\n.an-meaning-label {\n  display: block;\n  margin-bottom: 28px;\n  color: var(--gold);\n  font-size: 11px;\n  letter-spacing: 5px;\n  line-height: 1.5;\n  text-transform: uppercase;\n}\n\n.an-meaning h2 {\n  margin: 0 !important;\n  font-size: clamp(54px, 7vw, 94px) !important;\n  line-height: 1 !important;\n}\n\n.an-meaning h2 span {\n  color: var(--light-gold);\n  font-style: italic;\n}\n\n.an-meaning p {\n  max-width: 690px;\n  margin: 32px auto 0;\n  color: var(--muted);\n  font-size: 17px;\n  line-height: 1.9;\n}\n\n\/* ========================================\n   CTA\n======================================== *\/\n\n.an-cta {\n  padding: 120px 0;\n  background: #060606;\n}\n\n.an-cta-box {\n  padding: 85px 50px;\n  border: 1px solid var(--line);\n  background:\n    radial-gradient(\n      circle at 85% 25%,\n      rgba(200, 164, 106, 0.12),\n      transparent 35%\n    ),\n    #0b0a08;\n  text-align: center;\n}\n\n.an-cta-box h2 {\n  margin: 0 !important;\n  font-size: clamp(46px, 6vw, 76px) !important;\n  line-height: 1.05 !important;\n}\n\n.an-cta-box p {\n  max-width: 590px;\n  margin: 24px auto 40px;\n  color: var(--muted);\n  font-size: 16px;\n  line-height: 1.8;\n}\n\n.an-button {\n  display: inline-flex;\n  min-width: 230px;\n  min-height: 58px;\n  align-items: center;\n  justify-content: center;\n  padding: 16px 30px;\n  border: 1px solid var(--gold);\n  background: var(--gold);\n  color: #090806 !important;\n  font-size: 12px;\n  font-weight: 700;\n  letter-spacing: 2.5px;\n  text-decoration: none !important;\n  text-transform: uppercase;\n  transition:\n    background 0.3s ease,\n    color 0.3s ease;\n}\n\n.an-button:hover {\n  background: transparent;\n  color: var(--light-gold) !important;\n}\n\n\/* ========================================\n   TABLET\n======================================== *\/\n\n@media (max-width: 900px) {\n  .an-container {\n    width: min(100% - 34px, 1180px);\n  }\n\n  .an-hero {\n    min-height: 650px;\n    padding: 150px 0 100px;\n  }\n\n  .an-hero::after {\n    right: -320px;\n    width: 500px;\n    height: 500px;\n  }\n\n  .an-story,\n  .an-values,\n  .an-cta {\n    padding: 90px 0;\n  }\n\n  .an-meaning {\n    padding: 100px 0;\n  }\n\n  .an-story-grid {\n    grid-template-columns: 1fr;\n    gap: 45px;\n  }\n\n  .an-cards {\n    grid-template-columns: 1fr;\n  }\n\n  .an-card {\n    min-height: auto;\n  }\n\n  .an-card-number {\n    margin-bottom: 38px;\n  }\n\n  .an-cta-box {\n    padding: 70px 28px;\n  }\n}\n\n\/* ========================================\n   MOBILE\n======================================== *\/\n\n@media (max-width: 540px) {\n  .an-container {\n    width: calc(100% - 28px);\n  }\n\n  .an-hero {\n    min-height: 610px;\n    padding: 125px 0 80px;\n  }\n\n  .an-eyebrow {\n    margin-bottom: 24px !important;\n    font-size: 10px;\n    letter-spacing: 3px;\n  }\n\n  .an-hero-title {\n    gap: 7px;\n    font-size: 54px !important;\n    letter-spacing: -1px;\n  }\n\n  .an-title-line,\n  .an-title-gold {\n    line-height: 0.98 !important;\n  }\n\n  .an-hero-intro {\n    margin-top: 34px !important;\n    font-size: 15px;\n    line-height: 1.8;\n  }\n\n  .an-signature {\n    margin-top: 34px;\n    font-size: 19px;\n  }\n\n  .an-heading {\n    font-size: 43px !important;\n  }\n\n  .an-story-copy p:first-child {\n    font-size: 23px;\n  }\n\n  .an-story,\n  .an-values,\n  .an-cta {\n    padding: 75px 0;\n  }\n\n  .an-meaning {\n    padding: 80px 0;\n  }\n\n  .an-card {\n    padding: 36px 28px;\n  }\n\n  .an-cta-box {\n    padding: 60px 20px;\n  }\n}\n<\/style>\n\n<div class=\"an-about\">\n\n  <!-- HERO -->\n  <section class=\"an-hero\">\n    <div class=\"an-container\">\n\n      <div class=\"an-hero-content\">\n\n        <p class=\"an-eyebrow\">\n          The Story of Aurum Noir\n        <\/p>\n\n        <h1 class=\"an-hero-title\">\n          <span class=\"an-title-line\">Fragrance with<\/span>\n          <span class=\"an-title-gold\">presence.<\/span>\n        <\/h1>\n\n        <p class=\"an-hero-intro\">\n          Aurum Noir is a fragrance destination for scents that feel\n          distinctive, luxurious and difficult to forget. We curate Arabic\n          and niche-inspired perfumes for people who want more than something\n          pleasant. They want a fragrance that leaves an impression.\n        <\/p>\n\n        <div class=\"an-signature\">\n          Aurum Noir\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <!-- OUR STORY -->\n  <section class=\"an-story\">\n    <div class=\"an-container an-story-grid\">\n\n      <div>\n        <span class=\"an-section-number\">\n          01 \/ OUR STORY\n        <\/span>\n\n        <h2 class=\"an-heading\">\n          A different side of fragrance\n        <\/h2>\n      <\/div>\n\n      <div class=\"an-story-copy\">\n\n        <p>\n          Aurum Noir was created from a fascination with fragrances that\n          refuse to disappear into the background.\n        <\/p>\n\n        <p>\n          Arabic perfumery is known for rich compositions, expressive\n          ingredients and remarkable character. Yet finding the right scent\n          can feel overwhelming when every bottle promises the same thing.\n          Our goal is to make that discovery more considered, visual and\n          personal.\n        <\/p>\n\n        <p>\n          We select fragrances with a clear identity, from warm gourmand\n          compositions and luminous florals to dark woods, spices and oud.\n          Every scent in our collection is chosen because it brings something\n          memorable to the skin.\n        <\/p>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- OUR APPROACH -->\n  <section class=\"an-values\">\n    <div class=\"an-container\">\n\n      <div class=\"an-section-header\">\n\n        <span class=\"an-section-number\">\n          02 \/ OUR APPROACH\n        <\/span>\n\n        <h2 class=\"an-heading\">\n          Selected with intention\n        <\/h2>\n\n        <p>\n          We keep the collection focused, so choosing your next fragrance\n          feels exciting rather than exhausting.\n        <\/p>\n\n      <\/div>\n\n      <div class=\"an-cards\">\n\n        <article class=\"an-card\">\n          <span class=\"an-card-number\">01<\/span>\n\n          <h3>Distinctive scents<\/h3>\n\n          <p>\n            We look for fragrances with character, depth and a recognisable\n            identity instead of filling the shop with endless versions of the\n            same scent.\n          <\/p>\n        <\/article>\n\n        <article class=\"an-card\">\n          <span class=\"an-card-number\">02<\/span>\n\n          <h3>Considered selection<\/h3>\n\n          <p>\n            Our collection brings together carefully selected Arabic\n            fragrances across gourmand, floral, woody, fresh and oud-based\n            scent profiles.\n          <\/p>\n        <\/article>\n\n        <article class=\"an-card\">\n          <span class=\"an-card-number\">03<\/span>\n\n          <h3>Luxury made accessible<\/h3>\n\n          <p>\n            A memorable fragrance should feel special without needing an\n            unreasonable designer price tag. Luxury is also about the\n            experience, not merely the name on the bottle.\n          <\/p>\n        <\/article>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- NAME MEANING -->\n  <section class=\"an-meaning\">\n    <div class=\"an-container\">\n\n      <div class=\"an-meaning-content\">\n\n        <span class=\"an-meaning-label\">\n          The meaning behind the name\n        <\/span>\n\n        <h2>\n          <span>Aurum<\/span> Noir\n        <\/h2>\n\n        <p>\n          \u201cAurum\u201d is Latin for gold, while \u201cNoir\u201d means black in French.\n          Together, they reflect the world of Aurum Noir: warm light,\n          dark elegance and fragrances that reveal their character slowly.\n        <\/p>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CTA -->\n  <section class=\"an-cta\">\n    <div class=\"an-container\">\n\n      <div class=\"an-cta-box\">\n\n        <span class=\"an-section-number\">\n          FIND YOUR SIGNATURE\n        <\/span>\n\n        <h2>\n          Discover the collection\n        <\/h2>\n\n        <p>\n          Explore fragrances selected for their character, atmosphere and\n          ability to leave a lasting impression.\n        <\/p>\n\n        <a class=\"an-button\" href=\"\/en\/shop\/\">\n          Shop fragrances\n        <\/a>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Story of Aurum Noir Fragrance with presence. Aurum Noir is a fragrance destination for scents that feel distinctive, luxurious [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-48","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aurumnoir.eu\/en\/wp-json\/wp\/v2\/pages\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aurumnoir.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aurumnoir.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aurumnoir.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aurumnoir.eu\/en\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":7,"href":"https:\/\/aurumnoir.eu\/en\/wp-json\/wp\/v2\/pages\/48\/revisions"}],"predecessor-version":[{"id":147,"href":"https:\/\/aurumnoir.eu\/en\/wp-json\/wp\/v2\/pages\/48\/revisions\/147"}],"wp:attachment":[{"href":"https:\/\/aurumnoir.eu\/en\/wp-json\/wp\/v2\/media?parent=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}